The importance of good customer contact has developed enormously in recent years.

Customer contact no longer simply consists of solving complaints and problems. These days it’s much more about making valuable connections. For many organisations, this is now at the top of the list of priorities. As a result, customer contact is becoming more and more professional. Organisations are seizing every opportunity to take customer contact to a higher level. The number of call centres has grown steadily in recent years and organisations are exploring a wide range of new technologies to get the most out of their customer contact.

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